Business with pleasure
Vivid and dynamic, Studio M is a new business hotel by Millennium & Copthorne. With interiors designed by Italian maestro Piero Lissoni, our brand expression work incorporated a special blend of the ‘funky’ and the ‘low-key’. Mixing business with pleasure, the brand is firmly attuned to the on-demand needs of the transcontinental traveller. The project scope included naming, identity, brand development and interactive.
Strategy, Naming, Branding, Interactive