Luxury on your terms
Andaru is a villa brand originating in Bali with a three-tier offer ranging from uber luxury bungalows to family style homes, with a flexible level of luxury depending on guest requirements. We positioned Andaru as “luxury hospitality on your own terms” and created a classic word mark referencing Balinese architecture and traditional motifs. Differing secondary graphics and colour palettes created the distinction between the tiers.
Strategy, Branding, Interactive, Print