One
brand
voice

Founded in 1994, Equus is a Singapore-based design company with a unique offer, focused on unlocking the true potential of your brand and delivering a unified brand experience, in any context. At the heart of our offer is a rare combination of design thinking and emotional intelligence, with a breadth of services which is difficult to match. We work with a broad range of clients across a region spanning from East Asia to the Middle East, and in partnership with local agency Garam, also have a base in Jakarta.

360-
degree
vision

In today’s multi-sensory world, a brand is no longer seen just as a logo, but as one total experience. We understand this complexity and are able to craft engaging brands and seamless brand experiences, across all channels. For ambitious brands who want to succeed, we offer an unrivalled capability and actionable outcomes that inspire. Because we believe a brand must speak with the same voice, wherever and whenever the customer comes into contact with it.

– Brand Strategy

  • Brand blueprint
  • Brand architecture
  • Brand engagement strategy

– Brand Creation

  • Logos & naming
  • Brand identity system

– Brand Expression

  • Brochures & print collateral
  • Website, digital & video
  • Signage, exhibitions & trade show booths
  • Packaging & advertising

– Brand Realization

  • Brand guidelines
  • Brand training & workshops
  • Events

Partnering
with our
clients

We work with clients across Asia-Pacific representing every type and size of business, from start-ups to market leaders, from luxury to logistics. We find they appreciate our approach, partnering with them in the creative process and giving birth to a brand together. Which perhaps is why many of them have become our friends.

We have worked with clients in the fields of Consumer, Education, Financial, Healthcare, Hospitality, Industrial, Public Services, Property, Professional Services, Technology and Transportation including many clients in Indonesia and the region as a whole

A cosmopolitan
family

We believe the best work results from a partnership of equals, so Equus operates more like a family, where nobody is considered more important than anyone else. But being equal doesn’t mean being the same. The Equus team is a cosmopolitan crowd with a cultural diversity which broadens our outlook, enriches our work, and generally makes life more interesting.

Andrew Thomas Managing Partner
Creative Director

Chia Chay Hwa Partner
Client Director

Colin Anderson Managing Partner
Brand Strategist

Florian Luthi Partner
Client Director

Chew Kok Hsiung Partner
Design Director

06_Lisa Goh

Lisa Goh Client Manager
Singapore

07_Sarah Fandi

Sarah Fandi Client Manager
Singapore

08_Hilary Yeo

Hilary Yeo Content Developer
Singapore

09_Myct Boon

Myct Boon Designer
Singapore

10_Valerie Chua

Valerie Chua Designer
Singapore

11_Anne Tran

Anne Tran Designer
Singapore

12_Evelyn Chiu

Evelyn Chiu HR / Personal Assistant
Singapore

13_Wirawan Herdyanto

Wirawan Herdyanto Client Manager
Jakarta

14_Edy Galaxy

Edy Galaxy Design Director
Jakarta

15_Gabriel Lee

Gabriel Lee Client Manager
Kuala Lumpur

What lights
our fire

These days many businesses talk about their vision and values, but sometimes it all sounds a bit hollow. Not at Equus. We believe that what we stand for and the way we do things are the rock on which we we’ve built our reputation, and the reason why people like working with us. If you'd like to know more about what lights our fire, you can download our little book here

One
brand
voice

Founded in 1994, Equus is a Singapore-based design company with a unique offer, focused on unlocking the true potential of your brand and delivering a unified brand experience, in any context. At the heart of our offer is a rare combination of design thinking and emotional intelligence, with a breadth of services which is difficult to match. We work with a broad range of clients across a region spanning from East Asia to the Middle East, and in partnership with local agency Garam, also have a base in Jakarta.

360-
degree
vision

In today’s multi-sensory world, a brand is no longer seen just as a logo, but as one total experience. We understand this complexity and are able to craft engaging brands and seamless brand experiences, across all channels. For ambitious brands who want to succeed, we offer an unrivalled capability and actionable outcomes that inspire. Because we believe a brand must speak with the same voice, wherever and whenever the customer comes into contact with it.

– Brand Strategy

– Brand Creation

– Brand Expression

– Brand Realization

Partnering
with our
clients

We work with clients across Asia-Pacific representing every type and size of business, from start-ups to market leaders, from luxury to logistics. We find they appreciate our approach, partnering with them in the creative process and giving birth to a brand together. Which perhaps is why many of them have become our friends.

We have worked with clients in the fields of Consumer, Education, Financial, Healthcare, Hospitality, Industria, Public Services, Property, Professional Services, Technology, and Transportation

Including many clients in Indonesia and the region as a whole.

A cosmopolitan
family

We believe the best work results from a partnership of equals, so Equus operates more like a family, where nobody is considered more important than anyone else. But being equal doesn’t mean being the same. The Equus team is a cosmopolitan crowd with a cultural diversity which broadens our outlook, enriches our work, and generally makes life more interesting.

Andrew Thomas Managing Partner
Creative Director

Chia Chay Hwa Partner
Client Director

Colin Anderson Managing Partner
Brand Strategist

Florian Luthi Partner
Client Director

Chew Kok Hsiung Partner
Design Director

06_Lisa Goh

Lisa Goh Client Manager
Singapore

07_Sarah Fandi

Sarah Fandi Client Manager
Singapore

08_Hilary Yeo

Hilary Yeo Content Developer
Singapore

09_Myct Boon

Myct Boon Designer
Singapore

10_Valerie Chua

Valerie Chua Designer
Singapore

11_Anne Tran

Anne Tran Designer
Singapore

12_Evelyn Chiu

Evelyn Chiu HR / Personal Assistant
Singapore

13_Wirawan Herdyanto

Wirawan Herdyanto Client Manager
Jakarta

14_Edy Galaxy

Edy Galaxy Design Director
Jakarta

15_Gabriel Lee

Gabriel Lee Client Manager
Kuala Lumpur

What lights
our fire

These days many businesses talk about their vision and values, but sometimes it all sounds a bit hollow. Not at Equus. We believe that what we stand for and the way we do things are the rock on which we we’ve built our reputation, and the reason why people like working with us. If you'd like to know more about what lights our fire, you can download our little book here