ANTAM Going for gold

Antam is Indonesia’s state-owned gold mining company, and is as focused on the impact of its operations environmentally as it is on the growth of its core business. We designed a logo solution representing three mountains rising from an arc, reflected in reverse below. Above the arc represents open cast mining, while below it represents what happens underground. The balance of the two halves underscores the respect for the environment Antam pursues in its operations.

Strategy, Branding, Interactive, Print