A consummate strategist and brand evangelist, Colin Anderson leads the strategy team at Equus.

With broad experience across Asia, Australasia and other global markets, he has worked with senior leadership in corporates large and small across almost every business sector. After three decades of consulting on strategy, design, communications and branded experiences, he believes that the brand should be the organising principle of any organisation, product, place, or even a country.

A veritable human dynamo, in a former life Colin was a radio DJ, which explains his ability to talk the hind leg off a donkey.