MUSEUM MACAN Starting a conversation

Museum MACAN is Indonesia’s first contemporary art museum, with a vision to become a forum for a ‘conversation’ between art, artists and the public, and a catalyst for an art awakening in Indonesia. So we created a brandmark for them suggesting dialogue as the defining purpose of the museum. The final ‘m’ of museum and the initial ‘m’ of macan are fused in an ongoing ‘conversation’, with changing colours and graphics to reflect the changing nature and diversity of the collection.

Strategy, Branding, Interactive, Print, Wayfinding