RAFFLES HOTELS & RESORTS Famously Charming

Highly revered for the ‘enchanting experiences’ its hotels provide, the Raffles brand needed a contemporary yet timeless overhaul. Taking our cue from the famously hand-drawn ‘Traveller's Palm’, we captured the essence and heart of the brand to express elegant simplicity. Our repositioning work included brand architecture, overall visual expression and print campaigns.

Branding, Print

RAFFLES HOTELS & RESORTS Famously charming

Highly revered for the ‘enchanting experiences’ its hotels provide, the Raffles brand needed a contemporary yet timeless overhaul. Taking our cue from the famously hand-drawn ‘Traveller's Palm’, we captured the essence and heart of the brand to express elegant simplicity. Our repositioning work included brand architecture, overall visual expression and print campaigns.

Branding, Print