RAFFLES HOTELS & RESORTS Famously charming

Highly revered for the ‘enchanting experiences’ its hotels provide, the Raffles brand needed a contemporary yet timeless overhaul. Taking our cue from the famously hand-drawn ‘Traveller's Palm’, we captured the essence and heart of the brand to express elegant simplicity. Our repositioning work included brand architecture, overall visual expression and print campaigns.

Branding, Print