RSP Bringing life to space

RSP is one of Singapor’e leading architecture firms with a 60 year legacy and a global footprint, but with a reputation as ‘project’ architects, and an inconsistent brand identity. So we were appointed to give their brand a more creative edge, and a better system. Our solution was to refresh their familiar brandmark, placing alongside it a kaleidoscopic supergraphic based on a Chinese proverb by Lau Tzu, to suggest that all their work is about ‘bringing life to space’.

RSP Bringing life to space

RSP is one of Singapor’e leading architecture firms with a 60 year legacy and a global footprint, but with a reputation as ‘project’ architects, and an inconsistent brand identity. So we were appointed to give their brand a more creative edge, and a better system. Our solution was to refresh their familiar brandmark, placing alongside it a kaleidoscopic supergraphic based on a Chinese proverb by Lau Tzu, to suggest that all their work is about ‘bringing life to space’.