RSP Bringing life to space

RSP is one of Singapor’e leading architecture firms with a 60 year legacy and a global footprint, but with a reputation as ‘project’ architects, and an inconsistent brand identity. So we were appointed to give their brand a more creative edge, and a better system. Our solution was to refresh their familiar brandmark, placing alongside it a kaleidoscopic supergraphic based on a Chinese proverb by Lau Tzu, to suggest that all their work is about ‘bringing life to space’.