ULTIMO The Italian job

Ultimo is a popular Italian restaurant in Seminyak Bali. Founded in 2005 with a reputation for Italian classics at an affordable price, its owner Blue Waves Group decided to take the Ultimo brand global, with a maiden launch in Japan. We were appointed to rebrand the restaurant to appeal to a more discerning international customer. Our solution leveraged the Italian authenticity of its recipes to give the brandmark a classic Roman feel, with an artisanal twist - a knotted capital U - to symbolise the family traditions and intimacy of the Italian dining experience. The visual language balanced that with a more contemporary look, nevertheless with a classic upmarket feel, appropriate for the repositioned brand.

Brand strategy, brand identity, restaurant collaterals

ULTIMO The Italian job

Ultimo is a popular Italian restaurant in Seminyak Bali. Founded in 2005 with a reputation for Italian classics at an affordable price, its owner Blue Waves Group decided to take the Ultimo brand global, with a maiden launch in Japan. We were appointed to rebrand the restaurant to appeal to a more discerning international customer. Our solution leveraged the Italian authenticity of its recipes to give the brandmark a classic Roman feel, with an artisanal twist - a knotted capital U - to symbolise the family traditions and intimacy of the Italian dining experience. The visual language balanced that with a more contemporary look, nevertheless with a classic upmarket feel, appropriate for the repositioned brand.

Brand strategy, brand identity, restaurant collaterals